This project is a classic example of creating a new business opportunities by taping into the online market.

Orly Bindery, a leading book cover manufacturer, turned to Coral Design in order to create a corporate web site. After an extensive research of the book binding market Coral Design suggested an eCommerce solution that would target a new niche market of self-publishing and book restoration as well as traditional publishing companies.

The combination of the efficiency of online business and the ability to reach the vast market of self publishing and book restoration through the web presented a new and exiting business opportunity.

As soon as the new website was launched and the marketing campaign started, orders began to poor in from publishing companies as well as individuals. The new market segment produced high margins and proved to be a very lucrative opportunity which translated immediately into increased sales and profitability. 

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